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Challenges,

Strategy,

Execution,

Conclusion

Next Case

Driving 30% Growth in Sales and Followers through Influencer Marketing, Email Marketing, and Meta Ads

Client

TYPEZERO Retail

Industry

clothing brand

Objective

To target Gen Z, aimed to increase both online sales and social media followers by 30% within a month. The brand sought to combine influencer marketing, email marketing, and Meta ads to boost engagement, drive conversions, and enhance brand visibility.

Challenges :

  • Low Brand Awareness Among Gen Z: TYPEZERO Retail,
    despite having trendy clothing collections, struggled to
    capture the attention of Gen Z consumers and establish a
    strong digital presence.
  • Inconsistent Sales: The brand experienced fluctuations in
    sales, with many customers not returning after their first
    purchase, indicating a lack of customer loyalty.
  • Fragmented Marketing Approach: TYPEZERO’s marketing
    efforts lacked cohesion across different platforms, with
    inconsistent use of email marketing and underutilization
    of Meta ads, limiting their ability to drive traffic and
    conversions.

Strategy :

To address these challenges, we developed an integrated
marketing strategy that focused on leveraging influencer
marketing, personalized email campaigns, and targeted Meta
ads

  • Influencer Marketing for Authentic Engagement: We
    partnered with micro-influencers who resonated with Gen
    Z’s fashion-forward, trend-conscious sensibilities. These
    influencers would create authentic content showcasing
    TYPEZERO’s latest collections.

  • Email Marketing for Retargeting and Loyalty: The goal
    was to revamp the brand’s email marketing strategy to
    retarget existing customers and nurture leads.
    Personalized email campaigns featuring discounts, style
    guides, and early access to new collections were designed
    to increase engagement and drive conversions.

  • Meta Ads for Targeted Reach: We crafted data-driven
    Meta ads focused on retargeting website visitors and
    engaging lookalike audiences. These ads were designed to
    highlight new arrivals, limited-time offers, and trending
    items, enticing Gen Z consumers to click through and
    make purchases.

Execution

The execution phase was carried out over a one-month period, focusing on high-impact, well-timed campaigns across the brand’s digital channels.

Influencer Partnerships:

We partnered with 10 microinfluencers who had between 20k-50k followers on Instagram and TikTok. Influencers styled TYPEZERO’s clothing in their unique way, creating posts and Reels that showcased everyday wear, seasonal fashion tips, and “outfit of the day” (OOTD) videos.

Email Marketing Campaigns:

We launched a series of segmented email campaigns targeting different customer groups:
  • Welcome Emails: For new subscribers, offering 10% off their first purchase.
  • Abandoned Cart Emails: Personalized reminders with timelimited offers.
  • Loyalty Campaigns: Exclusive previews of new collections and VIP discounts for repeat customers.

Each email included visually appealing content with clickable product images and a strong call-to-action (CTA), driving customers back to the website.

Meta Ads Campaign

The Meta ads were split into three key segments:

  • Retargeting Ads: Targeted people who visited the website or
    interacted with social media but hadn’t made a purchase. The
    ads featured reminders of products they viewed and offered
    a discount.
  • Lookalike Audiences: Ads targeting people with similar
    interests and behaviors as the brand’s most loyal customers.
  • New Arrival and Flash Sale Ads: These showcased
    TYPEZERO’s trending products and limited-time sales, driving
    urgency and engagement.

Results

  • Sales Increase: TYPEZERO Retail achieved a 30% increase in sales during the month-long campaign. A combination of influencerdriven traffic and targeted Meta ads brought new customers to the brand, while the email marketing campaigns successfully reengaged past buyers.

  • Follower Growth: The brand’s Instagram follower count
    increased by 35%, driven by influencer collaborations and
    engaging content that resonated with Gen Z. Influencer posts
    garnered significant engagement and helped expand TYPEZERO’s online visibility.

  • Improved Engagement: Influencer content averaged an
    engagement rate of 9%, significantly higher than previous
    months. Instagram Reels featuring product styling tips and influencer OOTD posts generated the most engagement, leading to high click-through rates (CTR).

  • Email Marketing Performance: The email campaigns had an open rate of 25% and a click-through rate of 15%. The abandoned cart emails contributed to 10% of the total sales increase, highlighting the importance of retargeting in closing sales.

  • Website Traffic Boost: The combined efforts of influencer
    marketing, Meta ads, and email campaigns led to a 45% increase in website traffic, with a significant portion coming from social media referrals and retargeted Meta ads.

Conclusion :

TYPEZERO Retail’s success demonstrates the power of an integrated marketing approach, combining influencer marketing, email campaigns, and Meta ads to create a cohesive customer experience. By targeting Gen Z with authentic content, personalized emails, and well-crafted ads, TYPEZERO was able to increase sales by 30% and significantly grow its online following, positioning itself as a trendsetter in the fashion industry