TISA STUDIO
Driving Organic Growth and Lead Generation for a Luxury Menswear Brand
Client
TISA STUDIO
Industry
Luxury Menswear
Objective
Increase social media following, enhance brand presence, and generate high-quality leads to drive sales.
Challenges:
TISASTUDIO, a luxury menswear brand, sought to establish a stronger digital footprint, attract a larger audience, and consistently generate leads to convert
into sales. Key challenges included:
- Low organic engagement on social media.
- Difficulty in reaching high-end clientele who resonate with the brand’s luxury positioning.
- Lead generation efforts that weren’t converting into meaningful sales opportunities.
Strategy:
The strategy focused on two core areas:
- Building Organic Social Media Presence to increase followers and engagement.
- Running Targeted Meta (Facebook & Instagram) and Google Ads to capture and convert potential customers into leads.
- Whatsapp Marketing for Sales Growth
Execution
Organic Social Media Growth:
- Luxury-Oriented Content: We refined TISASTUDIO’s social media content to align with its premium, high-end aesthetic. This included visually striking photoshoots featuring models dressed in TISASTUDIO’s latest collections, product-focused posts highlighting the craftsmanship, and behind-the-scenes videos to showcase the making of each luxury piece.
- Curated Visuals: Ensured consistency in tone and aesthetics across Instagram, with a polished, sophisticated feed that appealed to affluent audiences.
- Result : Achieved 3,000 new followers organically in just 2 months
Meta and Google Ads for Lead Generation:
-
- Audience Targeting: Created detailed audience personas focusing on men interested in luxury fashion, business professionals, and individuals searching for bespoke clothing solutions. Used Meta’s advanced targeting tools to reach this high-end audience.
-
- Ad Creative: Designed visually captivating ads that featured TISASTUDIO’s premium offerings, focusing on the exclusivity, craftsmanship, and luxury appeal of the brand.
-
- Lead Generation Campaigns: Utilized Meta’s lead generation ads, encouraging users to sign up for exclusive offers, early access to new collections, and personalized styling consultations.
-
- Google Ads: Ran search and display ads targeting keywords related to luxury menswear, premium clothing, and bespoke tailoring, ensuring that the brand appeared in front of users actively seeking high-end fashion solutions.
-
- Results : In span of 2 months :
- 3,000 new followers were gained on Instagram through a well-crafted organic strategy.
- Over 70 leads were generated monthly through targeted advertising on Meta and Google, leading to increased interest in the brand’s luxury menswear collections.
- Significant improvements in online engagement and brand awareness, helping to position TISASTUDIO as a leader in the luxury menswear market.
- Results : In span of 2 months :
WhatsApp Marketing for Sales Growth
- Direct Engagement: Launched a targeted WhatsApp marketing campaign to directly engage with past and potential customers. Personalized messages included sneak peeks of new collections, exclusive discounts, and appointment bookings for custom fittings.
- Exclusive Offers: WhatsApp messages were designed to feel personal and exclusive, offering time-sensitive discounts and “VIP access” to TISASTUDIO’s latest collections.
- Customer Service: Used WhatsApp as a customer support channel for quick inquiries about products, fittings, and deliveries, creating a seamless and personalized shopping experience.
- Results : Generated 60 – 70 Leads per campaign.
Conclusion :
The combination of consistent, high-quality organic content and precision-targeted paid advertising has been instrumental in helping TISASTUDIO grow its online presence and attract qualified leads. By aligning their social media strategy with the brand’s luxury positioning, TISASTUDIO effectively drove both awareness and tangible business outcomes. Additionally, integrating WhatsApp marketing into their strategy further enhanced sales growth, allowing for direct, personalized communication with potential clients. This holistic approach not only nurtured relationships but also streamlined the customer journey, ultimately contributing to increased conversions and brand loyalty.